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It will bring a context to global issues and reflect the impact of these issues on the daily lives of its audiences.Nigel Chapman, Director of BBC World Service, hailed the arrival of the new channel.The latest news from BBC Persian is now available on mobile phones, PDAs and other wireless handheld devices.
As a result of mass integration of various cultures from around the Middle East area, Iranians nowadays are multiracial, but they still take great pride in their country.Persians do not settle for anything but first place.BBC World Service announces today that its Persian language television channel will launch on Wednesday 14 January 2009."BBC Persian's multimedia interactive programming provides an opportunity for Persian-speakers worldwide to debate common issues, bring to the foreground diverging viewpoints, and promote greater understanding through dialogue." Broadcast from the BBC studios in London, BBC Persian TV will be available eight hours a day, seven days a week, from 17.00 to 01.00 Tehran Time and 18.00 to 02.00 Kabul Time (13.30-21.30 GMT).
BBC Persian TV will be freely available to anyone with a satellite dish or cable connection in the region, via Hotbird and Telstar satellites. In addition, BBC radio broadcasts in Persian seven days a week for an average of 10 hours a day. Independent research shows that the BBC's existing Persian-speaking audiences regard it as one of the most trusted, impartial and objective international radio news providers in the Persian-speaking world, with an established reputation for quality.Behrouz Afagh, Head of BBC World Service's Asia and Pacific Region, says: "The BBC Persian multimedia service has the audience's needs and concerns at the heart of its agenda.